Media Kit

The Big Fresno Fair Media Kit is your guide to everything you need or would want to know about The Big Fresno Fair, including history on this longstanding Valley tradition. The Media Kit is a great guide for story ideas, as well as a resource for the basics such as gate times, admission prices and discount days. We hope we will see you all at the 2018 Big Fresno Fair, October 3-14! 
 
For interview requests, please call (559) 650-3229 or (559) 994-3133 or email your request to danielle@cohencommunications.com
 
2018 BIG FRESNO FAIR MEDIA KIT
 
Media Information
 
General Information
1. 2018 Big Fresno Fair General Information
Reference this one sheet for Fair open and close times, horse racing post times, admission and parking prices.
2. Deals & Discounts
There are tons of ways patrons can save BIG during the Fair. Read this release for details on the variety of savings offered before the Fair and during its 12-day run!
 
Health & Safety
The Fair’s top priority is to provide a safe and healthy environment. This release provides information on how the Fair works with local and state agencies to comply with and exceed the health and safety requirements.
2. Learn Important Health & Safety Facts at the Fair
Learn how the Fair is educating and bringing awareness to topics such as good hygiene, proper hand washing, immunizations, healthy eating and active living, tobacco prevention and childhood lead poisoning.
3. Fair’s Weekend Admission Policy
First instituted in 2017, the Fair will continue its admissions policy on Fridays and Saturdays, plus learn about other safety protocols that make the 2018 Big Fresno Fair even more safe and family-friendly.
 
Story Ideas
1. Quick Ideas One Sheet and Capital Improvements
a. Quick Story Ideas
For a quick reference on fun things to do and see at the Fair, check out this release!
b. Capital Improvements
Take a look at what’s being done to continually improve the Fresno Fairgrounds for the enjoyment of the community. From new expansions on the $3.2 Million Fresno County Historical Museum building (first debuted in 2015) to the various horse racing improvements and so much more!
c. Fresno Assembly Center Memorial
Learn more about the Fresno Assembly Center Memorial just inside the Chance Avenue gate entrance that remembers the 120,000 loyal Americans and permanent residents, all of Japanese ancestry living primarily on the West Coast in 1942, who were forcibly uprooted from their homes and imprisoned in one of America's ten Assembly Centers during World War II.
d. Big Fresno Fair Museum
Visit the award-winning Big Fresno Fair Museum now open to the public until 9 p.m. each day of the Fair – or take a special guided tour at 11:30 a.m., 2 p.m., and 4:00 p.m. There are more than 2,600 items on display that tell the rich history of the Fair’s 134 years in existence!
e. The Fresno County Historical Museum
The Fresno County Historical Museum, which debuted in 2015, showcases the broader history of Fresno County providing a place for future generations to learn about and see diverse and rich history of years past. The Fresno County Historical Museum is open daily until 9:00 p.m., with the second floor closing at 5:30 p.m. Visitors are welcome to tour the Museum on their own or take a guided tour that also includes a visit to The Big Fresno Fair Museum. These guided tours are available at 11:30 a.m., 2 p.m. and 4:00 p.m. daily and begin at The Big Fresno Fair Museum on the north end just outside the entrance to the Fresno County Historical Museum. Read this release to get the scoop on all the new attractions to be sure to stop and see.
f. Water Conservation at The Big Fresno Fair
The Big Fresno Fair has taken extraordinary measures to reduce, helping conserve water during California’s current drought. Read 11 ways the Fair is doing its part to reduce water waste.
2. Educational Programs
a. Fair Education Program
Read about the Fair’s special program that gives Valley elementary school students a chance to come to the Fair for free, while providing an educational and fun experience! 
b. 4.0 & Above Program
Developed in 2011 to reward those high-achieving students in Fresno County, the 4.0 & Above Program has returned to invite these scholastic students to the Fair for FREE! Qualified 8th grade students will have the chance to win scholarships, iPads and Laptops! Then 9th – 12th grade students will have the chance to win those same prizes PLUS a new 2018 Toyota Corolla!
c. Big Band Review
Read all about this competition that is bringing 20+ High School and Jr. High School Marching Bands to the Fair for their chance to compete for $15,000 in prize money, plus trophies and bragging rights!
d. Jr. Livestock Auction
As one of the Fair’s most time-honored traditions, the Jr. Livestock Auctions (both Saturdays of the Fair) are the culmination of a year’s worth of work for 4-H and FFA students that teaches them both discipline and key business skills.
3. Special Events and Programs
a. Save Mart & FoodMaxx “Feed the Need” Food Drive
It’s the 10th anniversary of the Save Mart & FoodMaxx “Feed the Need” Food Drive, which in its 9 years has collected more than 805 tons of food to help feed those in need in our community. To make this year the biggest yet, we want everyone to come out on Thursday, October 11 from 11 a.m. – 8 p.m. and bring their 5 cans of food to get into the Fair for free! All food collected will go to the Central California Food Bank (formerly Community Food Bank) and The Salvation Army!
b. Fresno State Food Drive
The Fair will holds its Early “Feed the Need” Food Drive on Wednesday, September 26 and NEW this year, the hours have been expanded to 7 a.m. until 7 p.m.! Come out and donate 10 cans of food, which will get you a free admission ticket good for any day at the 2018 Big Fresno Fair. All food collected will go to the Fresno State Student Cupboard. See the release for all the details.
c. “Pint for a Pass” Blood Drive
Read all about this pre-Fair event that helped the Central California Blood Center collect thousands of pints of blood to help save lives at Valley hospitals – all part of the Fair’s “Give Local” campaign.
d. Firefighters Creating Memories
This special program gives children who might otherwise be unable to attend the Fair due to illness, physical limitations or mental disabilities the chance to experience all of the fun and festivities.
e. Clean & Green Program
Find out how the Fair is continuing to be an environmentally-friendly partner and also continues to build its Clean & Green Program.
4. Food & Entertainment
a. Fair Hot Spots
This is your guide to the best places to hang out at the 2018 Big Fresno Fair and enjoy great free entertainment, plus craft beer and regional wines.
b. New & Fun Foods
Utilize this release as a quick reference for some of the healthy treats and comfort foods at this year’s Fair, including a ton of new food you can expect to find at this year’s Fair!
c. Table Mountain Rancheria Park
Refer to this release for brief descriptions on all the free, family-fun attractions in Table Mountain Rancheria Park, including the new Tractor Tree!
d. Grounds Entertainment
Utilize this release for a quick reference of all the FREE entertainment at the Fair each day! Find out where to catch the best shows at all the Fair’s six free stages throughout the day!
e. Favorite Carnival Rides
Read all about the fun and thrilling rides at this year’s Fair! Don’t forget about big savings like $2 carnival rides on 10/4, which is also Fans & Followers Day!
f. NEW Let’s Play Exhibit 
Don’t miss the chance to stop at this NEW and free exhibit in Kids’ Town! Based upon STEM-learning, play oversized board games like Connect Four and Operation, virtual reality games and a Family Game Show where you are the stars! It’s a must see at the 2018 Big Fresno Fair!
g. NEW Ag Ventureland
Ag Ventureland has always been a must-see for Fairgoers with young kids! This year, the Fair is proud to debut an entirely new setup with new activities, all designed to teach about the fascinating world of agriculture and get our youngest Fairgoers interested and asking questions! This area is located on the northeast side of the Livestock Pavilion.
h. New Attractions at the Fair
From the Lorikeet Encounter to the New Fall Wine Festival and so much more…this release has your scoop on it all!
5. Horse Racing
a. 2018 Live Horse Racing and Stakes Race Schedule
This is your guide to this year’s live racing excitement and this year’s biggest stakes races!
b. Special Attractions at the Races
You won’t want to miss all of the excitement going on in between the races at this year’s Big Fresno Fair! Read this press release to find out more about when you can catch the returning Great Mascot Race, Craft Brew Fest, Kentucky Derby Hat Contest and more!
c. Track Announcer, Fair Handicapper and Help Booth
Learn about our track announcer Chris Griffin who joins us for the second year, as well as the return of our track handicapper Robbie Rodriguez who will have a designated booth near the main entrance of the Brian I. Tatarian Grandstand to give you pointers on the top jockeys, trainers and horses to watch at the 2018 Big Fresno Fair meet. If you haven’t done it yet, come out and sit with Chris as he calls a race and gives you background on the odds, jockeys, horses and more!
 
Big-Time Entertainment
1. Table Mountain Concert Series in the Paul Paul Theater, Pavilion & Grandstand Entertainment
Use this quick one-sheet as a guide to all of the featured entertainment in the Paul Paul Theater, Pavilion Stage and Brian I. Tatarian Grandstand.
2. Table Mountain Concert Series Publicist Information
Use this list to arrange interviews with the exciting big-name entertainment at the 2018 Fair! All interviews must be scheduled directly with the entertainer’s management prior to the Fair. Be sure to let the PR Department know of any arranged interviews so we can assist you once on-site.
3. Table Mountain Concert Series Entertainment presented by Coors Light and Toyota
4. Pavilion Entertainment
The Pavilion – the Fair’s largest free community stage – is home to some of the best performances and entertainment at the Fair! This year we have lots of great cover and tribute bands to enjoy in addition to a variety of community group performances, plus a boxing match! 
5. Grandstand Entertainment
There’s a lot going on in the Brian I. Tatarian Grandstand. Read this release to find out what’s going on before and after the races including the 4.0 & Above Program, Big Band Review, Craft Brew Fest and more!
 
Exhibits Buildings
1. Wells Fargo Agriculture Building presented by Save Mart
There is agriculture bounty from all over the county in this building! This release will give you a quick reference on things to look for and learn about, plus information about the cooking show going on in this building daily.
2. The Greenhouse
The Greenhouse is back in 2018 with your gardening tips and some gorgeous flowers and plants to view. Plus, new this year, you will find the Lorikeet Encounter here that lets Fairgoers see some incredible birds up close! 
3. Commerce and Industry Commerce
 This release will provide you descriptions of the new and favorite booths in these two buildings.
4. Fine Arts & Photography
See these beautiful works of art from talented people right here in Fresno County! From sculptures, photography, paintings and the chalk art competition – there is plenty to see and enjoy in this building!
5. Gem & Mineral
See everything that glistens and gleams in this building, which features 100 variations of gems and minerals.
6. Home Arts presented by Save Mart
Your guide to the biggest cooking contests, special demonstrations and more! Also, don’t forget to stop by and enjoy the beautiful quilts hanging from the second story. 
7. Junior Exhibits
There are a variety of contests and displays created by and for kids in this building. Check out this release to reference some of the great events you can watch and/or be a part of!
8. Livestock Pavilion | Fur & Feathers
Find out what is taking place in the Livestock Pavilion and what you have to look forward to this year including a special night auction!
 
History & Background
1. Corporate Backgrounder
Learn about why The Big Fresno Fair is more than just the Central Valley’s largest event!
2. History of The Big Fresno Fair
Reference this release for a brief overview of the Fair’s 134-year history, dating all the way back to 1882!
3. History of The Big Fresno Fair Horse Racing
Utilize this release for a look back at the evolution of one of the Fair’s biggest and longest standing attractions!
4. Friends of The Big Fresno Fair
Friends of The Big Fresno Fair – the Fair’s non-profit 501 (c) 3 Foundation – has been working behind the scenes for more than a decade to raise millions of dollars to build permanent structures for future generations to enjoy. Learn more about all they’ve accomplished and what they hope to continue to build upon into the future!
5. Big Fresno Fair Awards
Read about the Fair’s top awards and why they were created.
6. Fair Management Biographies
Learn a little bit about each Fair Manager and what they bring to the table.
a. John C. Alkire, CEO
b. Stacy Rianda, Deputy Manager II
c. Lauri King, Deputy Manager II