Media Kit

The Big Fresno Fair Media Kit is your guide to everything you need or would want to know about The Big Fresno Fair, including history on this longstanding Valley tradition. The Media Kit is a great guide for story ideas, as well as a resource for the basics such as gate times, admission prices and discount days. We hope we will see you all at the 2017 Big Fresno Fair, October 4-15! 
 
For interview requests, please call (559) 650-3229 or (559) 994-3133 or email your request to danielle@cohencommunications.com.  danielle@cohencommunications.com
 
2017 BIG FRESNO FAIR MEDIA KIT 
I. Media Information 
 
II. General Information 
Reference this one sheet for Fair open and close times, horse racing post times, admission and parking prices. 
 
There are tons of ways patrons can save BIG during the Fair. Read this release for details on the variety of savings offered before the Fair and during its 12 day run!
 
Find out how the Fair is making patrons’ trips to the Fair more convenient.
 
III. Health & Safety
The Fair’s top priority is to provide a safe and healthy environment. This release provides information on how the Fair works with local and state agencies to comply with and exceed the health and safety requirements. 
 
Learn how the Fair is educating and bringing awareness to topics such as good hygiene, proper hand washing, immunizations, healthy eating and active living, tobacco prevention and childhood lead poisoning. 
 
IV. Story Ideas
1. Quick Ideas One Sheet and Capital Improvements
For a quick reference on fun things to do and see at the Fair, check out this release!
 
Take a look at what’s being done to continually improve the Fresno Fairgrounds for the enjoyment of the community. From new expansions on the $3.2 Million Fresno County Historical Museum building (first debuted in 2015) to the various horse racing improvements and so much more!
 
Learn more about the Fresno Assembly Center Memorial just inside the Chance Avenue gate entrance that remembers the 120,000 loyal Americans and permanent residents, all of Japanese ancestry living primarily on the West Coast in 1942, who were forcibly uprooted from their homes and imprisoned in one of America's ten Assembly Centers during World War II. This year marks the 75th anniversary.
Visit the award-winning Big Fresno Fair Museum now open to the public until 9 p.m. each day of the Fair – or take a special guided tour at 11:30 a.m., 2 p.m., and 4:00 p.m. There are more than 2,600 items on display that tell the rich history of the Fair’s 134 years in existence! 
 
The new Fresno County Historical Museum, which debuted in 2015, showcases the broader history of Fresno County providing a place for future generations to learn about and see diverse and rich history of years past. The Fresno County Historical Museum is open daily until 9:00 p.m., with the second floor closing at 5:30 p.m. Visitors are welcome to tour the Museum on their own or take a guided tour that also includes a visit to The Big Fresno Fair Museum. These guided tours are available at 11:30 a.m., 2 p.m. and 4:00 p.m. daily and begin at The Big Fresno Fair Museum on the north end just outside the entrance to the Fresno County Historical Museum.
 
The Big Fresno Fair has taken extraordinary measures to reduce, helping conserve water during California’s current drought. Read 11 ways the Fair is doing its part to reduce water waste. 
 
2. Educational Programs
Read about the Fair’s special program that gives Valley elementary school students a chance to come to the Fair for free, while providing an educational and fun experience!  
 
Developed in 2011 to reward those high-achieving students in Fresno County, the 4.0 & Above Program has returned to invite these scholastic students to the Fair for FREE! Qualified 8th grade students will have the chance to win scholarships, iPads and Laptops! Then 9th – 12th grade students will have the chance to win those same prizes PLUS a new 2017 Toyota Corolla!
 
Read all about this competition that is bringing 25 High School and Jr. High School Marching Bands to the Fair for their chance to compete for $15,000 in prize money, plus trophies and bragging rights!
 
As one of the Fair’s most time-honored traditions, the Jr. Livestock Auctions are the culmination of a year’s worth of work for agriculture students. Find out how our media partners can take part in this longstanding Fair tradition held both Saturdays during Fair! 
 
3. Special Events and Programs
Help The Big Fresno Fair, The Salvation Army and Food Bank by supporting our 9th Annual “Feed the Need” Food Drive. Bring 5 cans of food on Thursday, October 12 from 11:00 a.m. – 8 p.m. and get in for free on this day! Ask the Fair Communications Department how a corporate donation effort has been implemented again this year, and how local businesses are stepping up to help bring in thousands of dollars in donations before this year’s Fair even gets started. In the past eight years, more than 710 tons of food has been collected! 
 
The Fair also continues to hold its Early “Feed the Need” Food Drive and new this year, ALL food collected will go directly to the Fresno State Student Cupboard. The Fresno State Red Lot Food Drive is on Monday, September 25. Every 10 cans get you 1 FREE admission ticket to The Big Fresno Fair, valid any day of the Fair!  
 
The Sequoia Council, Boy Scouts of America will once again embark on a recruitment campaign tied to the Fair’s “Feed the Need” Food Drive. 
 
Read all about this pre-Fair event that helped the Central California Blood Center collect thousands of pints of blood to help save lives at Valley hospitals – all part of the Fair’s “Give Local” campaign.
 
This special program gives children who might otherwise be unable to attend the Fair due to illness, physical limitations or mental disabilities the chance to experience all of the fun and festivities.
 
Find out how the Fair is continuing to be an environmentally-friendly partner and also continues to build its Clean & Green Program.
 
4. Food & Entertainment
Your guide to the best places to hang out at the 2017 Big Fresno Fair and enjoy great free entertainment…including the NEW nightly Pub Quizzes in the Craft Brew Court!  
 
Utilize this release as a quick reference for some of the healthy treats and comfort foods at this year’s Fair, including a ton of new food you can expect to find at this year’s Fair! 
 
Refer to this release for brief descriptions on all the free, family-fun attractions in Table Mountain Rancheria Park! 
 
Utilize this release for a quick reference of all the FREE entertainment at the Fair each day! Find out where to catch the best shows at all the Fair’s six free stages throughout the day! 
 
Read all about the fun and thrilling rides at this year’s Fair! Don’t forget about big savings like $2 carnival rides on 10/5 and 10/11! 
 
It’s all about bugs, bugs and more bugs! From bugs on display to giant animatronic bugs to edible bugs – yes, we will have bugs to eat – Fairgoers will enjoy this dynamic, interactive new exhibit in Kids’ Town that is all for free with your paid Fair admission. 
Learn how the magic of agriculture comes alive at Ag Ventureland with Barnyard Adventure, Storyville and more!. Let’s not forget about the baby animals in a newly designed area!
 
From the new Timberworks Lumberjack Show to the Walk on the Wild Side Cat Exhibit to the first-ever Craft Brew Fest benefitting the Fresno County Historical Museum to the return of the Camel Rides, this release has your scoop on it all!
 
5. Horse Racing
This is your guide to this year’s live racing excitement and this year’s biggest stakes races! 
 
You won’t want to miss all of the excitement going on in between the races at this year’s Big Fresno Fair! Read this press release to find out more about when you can catch the returning Great Mascot Race, Poulsen’s Jumping Horses, the new Craft Brew Fest, Kentucky Derby Hat Contest and more! 
 
Returning for its fifth year, The Big Fresno Fair’s track handicapper Robbie Rodriguez will have a designated booth near the main entrance of the Brian I. Tatarian Grandstand to give you pointers on the top jockeys, trainers and horses to watch at the 2017 Big Fresno Fair meet. 
 
V. Big-Time Entertainment
Use this quick one-sheet as a guide to all of the featured entertainment in the Paul Paul Theater, Pavilion Stage and Brian I. Tatarian Grandstand. 
 
2. Table Mountain Concert Series Publicist Information 
Use this list to arrange interviews with the exciting big-name entertainment at the 2017 Fair! All interviews must be scheduled directly with the entertainer’s management prior to the Fair. Be sure to let the PR Department know of any arranged interviews so we can assist you once on-site.
 
3. Table Mountain Concert Series Entertainment presented by Coors Light, Toyota and Xfinity
d. First-Ever Big Fresno Fair Boxing Championships – Sat., Oct. 7
 
The Pavilion – the Fair’s largest free community stage – is home to some of the best performances and entertainment at the Fair! This year we have lots of great cover and tribute bands to enjoy in addition to a variety of community group performances! Find out more about some of our highlighted entertainment. 
 
There’s a lot going on in the Brian I. Tatarian Grandstand. Read this release to find out what’s going on before and after the races including the 4.0 & Above Program, Big Band Review, Craft Brew Fest and more! 
 
VI. Exhibit Buildings
There is agriculture bounty from all over the county in this building! This release will give you a quick reference on things to look for and learn about, plus information about the cooking show going on in this building daily. 
 
The Greenhouse is back in 2017 with a special educational message on how you can keep your garden beautiful while still remaining water conscious through the California drought! 
 
3. Commerce and Industry Commerce
This release will provide you descriptions of the new and favorite booths in these two buildings. 
 
See these beautiful works of art from talented people right here in Fresno County! From sculptures, photography, paintings and the chalk art competition – there is plenty to see and enjoy in this building! 
 
See everything that glistens and gleams in this building, which features 100 variations of gems and minerals. 
 
Your guide to the biggest cooking contests, special demonstrations and more! Also, don’t forget to stop by and enjoy the beautiful quilts hanging from the second story.  
 
There are a variety of contests and displays created by and for kids in this building. Check out this release to reference some of the great events you can watch and/or be a part of!
 
Find out what is taking place in the Livestock Pavilion and what you have to look forward to this year including a special night auction!
 
VII. History & Background
Learn about why The Big Fresno Fair is more than just the Central Valley’s largest event!
 
Reference this release for a brief overview of the Fair’s 134-year history, dating all the way back to 1882!
 
Utilize this release for a look back at the evolution of one of the Fair’s biggest and longest standing attractions!
 
Friends of the Big Fresno Fair – the Fair’s non-profit 501 (c) 3 Foundation, has been working behind the scenes for more than a decade to raise millions of dollars to build permanent structures for future generations to enjoy. Learn more about all they’ve accomplished and what they hope to continue to build upon into the future! 
 
5. Hall of Fame Inductees
Read about the Fair’s top awards and why they were created. 
 
6. Fair Management Biographies
Learn a little bit about each Fair Manager and what they bring to the table.